From a Napkin Sketch: How Our Brainy Puzzle Was Born

As a mother of three, I can tell you our toy box has never been short on puzzles. But I always noticed a problem: after being solved once, most puzzles were relegated to the back of the closet. Their lifespan was just too short.

One day, I was watching my five-year-old daughter, Evelyn, trying to stack flat puzzle pieces to build a castle. They kept slipping and falling. In that moment, a thought struck me: "Why can't a puzzle grow up?"

I was so excited by the idea. I immediately grabbed the nearest napkin and drew my first sketch: a toy that could be a 2D challenge on the tabletop, but could also be stacked vertically to create 3D structures.

For the little ones (like Amber, age 3): It's a fundamental tool for learning colors and shapes.

For preschoolers (like Evelyn, age 5): It's a flat puzzle that trains logic and patience.

For older kids (like Henry, age 7): It's a set of 3D building blocks that challenges their spatial imagination.

From that napkin sketch to countless discussions with designers, and finally to watching the prototype come to life in my own children's hands in ways I never even imagined... the journey was full of challenges, but it was also filled with love.

We didn't just create a box of puzzle pieces. We created a "growth partner" that can accompany a child for years, and a magic box that lets them forget about screens and get lost in a world of their own making.