Privacy Policy of Lentera Lens
At Lentera Lens, we are committed to protecting the privacy and security of information collected from visitors to our online platform and clients utilising our professional photography and videography services. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information.
Information We Collect
We collect various types of information in connection with the services we provide:
- Personal Identification Information: This includes information you voluntarily provide to us when you inquire about our services, book a session, or communicate with us. This may include your name, contact number, email address, and postal address. For corporate or event photography, this might extend to company names and contact details of designated representatives.
- Photographic and Videographic Content: As a photography and videography service, the content we create during our assignments (e.g., corporate photography, event coverage, product photography, architectural photography, portraiture, videography) inherently contains personal data in the form of images and video recordings of individuals or identifiable objects. This content is collected with your consent or the consent of subjects within agreed-upon terms.
- Technical Data: When you visit our online platform, we may automatically collect certain information about your device, including your IP address, browser type, operating system, referring URLs, and how you interact with our site. This helps us to improve our service and user experience.
How We Use Your Information
The information we collect is used for various purposes, primarily to deliver our professional services and improve your experience:
- To provide, operate, and maintain our photography and videography services.
- To communicate with you, respond to inquiries, provide customer support, and send service-related notifications.
- To process transactions and manage your orders for photography and videography services.
- To personalize your experience and deliver content and service offerings relevant to your interests.
- For internal record keeping, analysis, and statistical purposes to enhance our service delivery.
- With your explicit consent, to use photographic and videographic content for promotional and marketing purposes, such as portfolio display on our online platform or social media.
- To comply with legal obligations and enforce our terms and conditions.
Disclosure of Your Information
We do not sell or rent your personal data to third parties. We may share your information in the following circumstances:
- With Service Providers: We may share information with third-party vendors, consultants, and other service providers who perform services on our behalf (e.g., payment processing, hosting, analytics, delivery of final products). These parties are obligated to maintain the confidentiality of your information and are prohibited from using it for any other purpose.
- Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
- With Your Consent: We may share your information with third parties when we have your explicit consent to do so.
Data Security
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, use, alteration, or destruction. We maintain secure storage for digital assets and exercise careful handling of all physical materials. However, no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.
Your Data Protection Rights
Depending on your location and applicable data protection laws, you may have the following rights regarding your personal information:
- The Right to Access: You have the right to request copies of your personal data.
- The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- The Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
- The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
- The Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
- The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
If you make a request, we have one month to respond to you. For any inquiries regarding these rights, please contact us using the details provided below.
Retention of Data
We retain personal data for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. This typically means retaining photographic and videographic content in archives for potential future client requests or for portfolio purposes, with appropriate consent.
External Links
Our online platform may contain links to other websites not operated by us. Please be aware that we have no control over the content and practices of these sites and cannot accept responsibility or liability for their respective privacy policies.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes.
Contact Us
If you have any questions about this Privacy Policy, our data practices, or wish to exercise any of your data protection rights, please contact us:
- Lentera Lens
- 315 Persiaran Flora Utama,
- Taman Desa Cemerlang,
- Johor Bahru, Johor, 81700
- Malaysia